Ardèche Men’s Cologne
BRANDING & PACKAGING DESIGN
Ardèche is a men’s cologne that is fully inspired by the environmental aspects of the French Ardèche River. Most cologne and fragrances in the market today contain harsh ingredients that can trigger respiratory illnesses (like asthma) and aggravate allergies or sinus conditions, which can have a bad effect on long-term health. Ardèche is set apart from its competitors because all of its colognes contain all-natural oils and fragrances, as well as natural water from the Ardèche River to help avoid those long-term health effects.
BEHIND THE DESIGN & WHAT’S SO SPECIAL ABOUT IT?
The goal for those using the Ardèche cologne products is to make sure that the consumer feels confident, clean, and classy when wearing their chosen fragrance. With a minimalistic design style, it matches the same feel that is expected to be given off when using the different fragrances, to leave a nice, lasting impression - just like the brand’s tagline, “subtle as a ripple, bold as a wave“.
To maintain a sophisticated feel throughout each of the deliverables, the design elements are minimalistic with muted tones. The designs throughout the branding are heavily inspired by the Ardèche River and its beautiful environmental elements, including the logomarks, illustrations, textures, overlays, and the names of each of the fragrances.
