BEHIND THE DESIGN

From the illustration style to the color palette and typographic choices, there is a great deal of inspiration taken from the physical gameplay of Jenga. The blocky, geometric display typography and hard-angled buttons were inspired directly from the shape of the individual blocks, as well as the stacking and overlapping design choices. The bright, inviting colors bring the childlike, nostalgic quality of the game, and the funky, curvy hand illustrations are used to guide the user throughout the website in an inviting way and to also relate back to the physical actions of the gameplay, where you have to use strategy, skill, and a whole lot of maneuvering to play.

If you would like to view the prototype of the website, click the link below!