En Root Coffee Beans

BRANDING, PRINT PRODUCTION, & ILLUSTRATION

En Root Coffee is a brand that celebrates the blend of coffee, art, and culture by ethically harvesting 100% organic coffee beans from different countries across the world. 

All of the mixed-media illustrations included in this project were done by me as well!

BEHIND THE DESIGN & WHAT’S SO SPECIAL ABOUT IT?

Throughout this personal project, the illustrations were done in three different styles, all in different mediums - watercolor & ink, screenprinting, and digital painting - to pretend that they were all done by small artists around the world. En Root celebrates art, culture, and coffee by giving a portion of their profits to small artists and allowing new artists to come forward with their designs to submit for a possible upcoming packaging design! Each bag of coffee beans includes a hand-written note with an illustration print for all of their patrons to share more art with the world.

With that being said, this brand is all about inclusivity, positivity, and celebration. I brought the brand’s personality into the logo by creating a rustic yin yang/coffee bean hybrid for the logo mark, while also abstractly creating a coffee bean grinder (from a bird’s eye view).