Huntington Co.
BRANDING
Huntington Co. is an outdoor activewear brand based in Huntington Beach, CA that allows people to find their next adventure in comfort and style. Surfers, skaters, yogis, and outdoor lovers alike can find their perfect balance at Huntington Co.
BEHIND THE DESIGN
The logomark represents a combination wave and a lowercase “h“ to create a dynamic look that can easily be used across many different substrates, keeping in mind that the logomark would be used on clothing tags, bags, stationery material, and more. The monochromatic blue color palette is highly inspired by the water and the natural environment because the Huntington Co. brand is all about being sustainable and kind to the earth, also ensuring their customers’ comfort.
